The Altruist is a brand promoting self love, small businesses, and natural beauty. All boutique items are thoughtfully curated and reflect our overall vibe. Local, handcrafted, women own brands are most of what you will find on our shelf, and all products used in the treatment room are well researched, and of the highest quality. We hope you feel a sense of tranquility and relaxation when you walk through the door.
In January 2025 we welcomed Routier LA, a luxury western boot company to share our space. When you arrive at the shop please enter through the main door and head to the back left where you will find a waiting area for clients.
Boots in the front, Beauty in the Back
al·tru·ist | \ ˈal-trü-ist
:an unselfish person whose actions show concern for the welfare of others
Hello,
My name is Missy and I am the owner and artist at The Altruist SF. I have been a licensed, practicing esthetican since 2010 and gained experience working in spas and lash studios. I specialize in natural, lived in looks with both lashes and brows. The San Francisco style is unique in the sense that most people prefer their beauty enhancements to be un-noticed. I have made this style my main focus, so if you are looking for subtle, high quality lash and brow services, i’m your girl!
I opened my business in 2016 in a teeny tiny office off of Union St, and in 2022 I was lucky to find my new home on Sacramento Street. After a couple months of hard work giving the place a facelift, I began welcoming clients to my new space. I wanted to create a clean and welcoming space and am so pleased with the way my new shop turned out- it was pretty dang ugly before! I hope you feel welcome and ready to relax when you enter our door.
Since finishing school over 14 years ago, I have continued my education through trainings, product certifications and by attending trade shows. My goal is to deliver an honest, quality service while sourcing the best brands on the market. With each new training or class I attend, I learn about new brands, practices, tips and tricks, and most importantly how to deliver a satisfying and effective service to my clients. I love getting to know all of you and strive to make my office a positive and relaxing environment where you can relax and forget about the hectic world for an hour. After all, Lash Naps are (almost) the best part!